Proemio – Prologue in old Medieval Spanish, stands for kick- start or first page. This is indeed the beginning of the winery’s story. In 2001, Marcelo Bocardo, third generation winemaker and the descendant of a traditional Italian immigrant family founded Proemio with the goal of producing high quality wines that truly represent his ancestors’ passion for viticulture and a legacy for the generations to come.
Marcelo Bocardo could be described as a new wave winemaker of Argentinian wines, avoiding over extraction and heavy use of oak, focusing on expression of the terroir (i.e. Uco Valley, Pedriel-Luján de Cuyo and Maipú).
At Proemio, we nurture our vines and have adopted a sustainable approach, organic certified in 2017 (OIA), caring for the environment and having a positive role in the local community. Our grapes are sourced from diverse terroirs with unique soils, altitude and climates.
To produce authentic and well-structured wines that express true varietal character while offering a great value to our consumers worldwide. Our mission is to become Mendoza’s iconic winery for the excellence of our wines, our professionalism and our devotion to the preservation of our natural resources.
WINEMAKER AND OWNER
Marcelo Eduardo Bocardo
My beginning on this industry starts when I was 12. Three generations in viticulture. My grandfather and father owned just a couple of hectares of grapes in Junín, Mendoza. Till then my father and grandpa has taught me to grown the grapes slowly and understand each ones character. At those times Argentine wines were totally different and we used to sell those grapes to big wineries doing table wines, which was a peaty for such profound care we gave to them.
I watched in silence since I was little — that made an impact on my character, on my senses, and in my life. Winemaking is a way of life that has as its premise contact with nature and love for the work.
After many years working for other companies in Chile and Argentina and lot of effort from my family and me I could start doing My wines, now is the moment to put my name on them “Marcelo Bocardo”. Now I run a really boutique winery with a 4 guys operation (super small) , where we all share the same passion and know the secret of each drop in every bottle. I do not only believe in Malbec, we love our Cabs, Petit Verdot, Syrah-Grenache co-fermentation and Blends. My beloved place for wines is Russell-Maipú vineyard, some kms away from the first oenological school from South America founded by the Salesian monks. And the first region doing high end wines from Mendoza more than 100 years ago.
But the most important topic is to able to translate the grapes into wines that define a geographical identity. Since my very first vintage I have always been looking for varietal purity and elegance, avoiding over extraction and heavy use of oak, focusing on expression of the terroir (i.e. Uco Valley, Pedriel-Luján de Cuyo and Maipú). We achieve great results with low yielding, premium zone vines that show varietal purity with elegance and harmony. Fruit character and terroir expression is my goal, always keeping freshness and modern style.
So the evolution is a permanent process.
It has been a long path to get here with a lot of sacrifice from all my family through generations And a fourth generation of Bocardo will come!!!!
Marcelo Bocardo is married to Patricia Stirpa and has two children, Antonella and Nicolás.
Julian Iñarra Iraegui
After earning a degree in Economics, Julian moved to Europe where he lived for five years while managing a luxurious hotel in the Pyrenees. He then moved back to Argentina where he started his wine career with Trivento (Concha y Toro in Argentina). But, it was at Proemio Wines, where he truly became passionate about the art of winemaking and the wine business for exports. As Proemio’s Export Manager, Julian travels extensively opening new markets and providing support to the numerous clients worldwide.
Julian lives in Mendoza city. He is married to Florencia and has three children.
A legacy for generations to come
▸ Traditional Mendoza winery built in 1930
▸ The building has high adobe walls and cane isolated roof allowing for the wine to develop in an ideal environment
▸ State-of-the-art technology:
▸ Double selection belt.
▸ Gravity fed tanks.
▸ Pneumatic presses.
▸ Controlled cooling system in all tanks.
▸ Stainless steel and concrete tanks.
▸ Concrete tanks allow a very efficient use of energy at the time of controlling the temperature of the wines during its vinification.
▸ 350 french oak barrels (225L) and oak vinificators (600L).
▸ Current production – 300,000Lts.
▸ Capacity for 1,300,000 liters.
▸ Crush Capacity – 800,000 kgs.